The land is located northwest of the center of Parma, in a semi-central zone, near the university campus and the Ospedale Maggiore. It borders the EFSA headquarters and it is close to the Parco della Villa Ducale. The land is well connected to major transportation systems and is near the railway station, the suburban terminal, and the A1 motorway. The area was fenced after the completion of urban development works in 2013. The land is located in Via Carlo Magno-Via Giulio Cesare and has a total land area of 8,621 sqm. The building capacity of the lot is 18,000 sqm of gross floor area, with the primary use being residential. A portion of the area is also designated for commercial/craftsmanship purposes.